The English football club, West Ham United have announced a new partnership with a specialist insurance brokerage, Lilley Plummer.
The brand first became the club’s official insurance for both the men’s and women’s first teams in July 2025, and their collaboration grew in July 2026 to become the club’s official sleeve partner.
Lilley Plummer, established in 2016, is a specialist insurance broker that provides personalised solutions to both high-net-worth individuals and business clients. It has established an industry-leading reputation as the go-to broker for unusual and frequently abstract insurance needs.
Lilley Plummer’s logo will appear on the sleeve of West Ham United’s first-team training apparel as part of a multi-year arrangement. This revolutionary alliance underlines their standing as the club’s essential partner.
Furthermore, Lilley Plummer will profit from global brand visibility across United’s channels, a matchday presence at the London Stadium and training ground, and tailored activations throughout the season.
Lilley Plummer also obtains essential membership in West Ham United’s prestigious Hammers Business Network, allowing them to engage directly with other Club partners and members as they continue to expand as one of the industry’s top insurance brokers.
Karim Virani, Interim Chief Executive Officer at West Ham United, said, “The commitment of Lilley Plummer Risks to West Ham United is testament to the shared values of both our organisations. Having worked together so successfully last season, it is pleasing to see them become our Official Sleeve Partner for the upcoming season. Having delivered a number of fan-led initiatives over the past 12 months, we look forward to continuing to work together to deliver exceptional value for both LPR and our fanbase in an authentic way.”
Dan Plummer, Managing Director at Lilley Plummer Risks, said, “West Ham United is a Club with a passionate global fanbase and strong community values, making it an ideal partner for Lilley Plummer Risks. To see our brand featured on the Club’s kit is a proud moment for everyone at Lilley Plummer and me personally, having supported this Club for so long. This enhanced presence reflects our ambition as a business and our commitment to building long-term value through our association with West Ham United.”
This alliance, which aligns with a Club that shares Lilley Plummer’s entrepreneurial spirit and east London heritage, represents another milestone in the firm’s continuous growth following its purchase by Goldman Sachs in 2024.